The difference is both qualitative and quantitative. Instead of paying $50 to send a contact to your website hoping that they will fill out the form and submit their contact info, you send them to Messenger (or WhatsApp, or Instagram messenger) to strike up a conversation with you or submit their lead info. It’s kind of like an ad with a 100% conversion rate. With click-to-message ads, when someone clicks your ad, they become a contact in Messenger. I used to spend a lot of money on conventional Facebook ads until I discovered the high effectiveness and low cost of click-to-message ads. I’ve also been really frustrated with the sliver of ROI that I’ve seen from these campaigns. I’ve spent hundreds of thousands of dollars on ad campaigns. Have you ever seen engagement rates like this from an email campaign?įacebook advertising can be expensive. But the results? Much better for engagement purposes. blast everyone who ever messaged your Facebook Page in the past.įunctionally, yes.manage all of your brand’s message notifications within central platform workflows.
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